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Colors and Prints: A Look at Africa’s Fashion Industry

Many great African designers create sophisticated and elegant pieces of African clothing design which was embraced by the western fashion.Most are the garments they create are inspired by the culture, spirit or nature which makes their design unique and stand out from the rest.African fashion design is greatly influenced by African culture which is unique and incredible.

The detailed craftsmanship that most African designers have made age-old colorful traditions translated into multiple layers of complexity which combines several styles and patters.Famous African fashion designers like Nigerian diva Deola Sagoe, Folake Coker and Ozwald Boateng have dressed popular celebrities such as Oprah Winfrey and Will Smith, who deliberately wear African garment. Popular Hollywood celebrities like Oprah Winfrey and Will Smith opt to wear African garments created by famous African fashion designers, such as Nigerian diva Deoal Sagoe, Folake Coker and Ozwald Boateng.

Due to their love for fashion, many designers sparked their curiosity for cultural diversity since African clothing design was deeply impacted by western fashion.The colorful creations of African fashion designers make the entire fashion industry to an extent where it is very authentic and rich, with western designers not involved in the process of making the garments.

You can tell the difference between popular western fashion designers like from African fashion design, the latter showcase versatility and femininity unlike the former.Chic comfort and color is the main theme of the creations of the popular African fashion designer Solome Katongole who launched the “Stripe Me Again” collection. Hers style in fashion translates color, dance and sense of feel which gives people the opportunity for people to define their own styles. By letting her followers merge western with traditional African clothing, it results in authentic designs that are special and sophisticated. There are more factors that contribute to the identity of African clothing design other that traditionalism. Lanre Da Silva Ajayi, a famous African designer combine optical prints and traditional fabrics with a touch of different patterns to create new designs then produce elegant attire for women.Her fabulous collection “Color Storm” made a fuss in the fashion industry while fashion critics are fascinated at the same time.

African fashion design leaves much to be desired as most would say, but it is far from the truth. African fashion design takes pride on traditionalism rather than modernism which surprisingly is very popular because it brings a different kind of beauty in today’s fashion scene. Only a small part of the world population wears silk or velvet which makes them so popular and extremely unique which are more refined than fabrics like cotton that are widely spread all over the world. African fashion design is all about vibrant and edgy collections and makes them so versatile. African fashion designers are more into yellow hues, bold burgundies and hints of brown which are oftentimes incorporated into their creations rather than colors like pale pink or pastels. African fashion clothing is a reflection of the vibrant culture that Africa has which makes it unique and recognizable.African fashion is rapidly evolving and making its way to the top places in the world.
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