What is the Google Penguin Update?
Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. Are you familiar with the Web spam update? If so, then the Penguin algorithm is the modified version of it. The modified algorithm was released on April 24, 2012 and it aims to boost more efforts of the Panda update especially in differentiating bad SEO practices from white hat SEO practices. Many webmasters are currently adhering to moral SEO practices have welcomed this tweak and got higher ratings for their pages.
When the Google Penguin 4 update had made its breakthrough, many webmasters who have practiced bad SEO practices still made manipulative search results but end up receiving warning messages and now have suffered a great down grade with their web page rankings. But the question that remains with SEO webmasters and consultants is how the Google Penguin Update will influence or affect SEO. If you are a web expert or a master, then you must follow with the rules of white hat SEO practices because if the Penguin update will know that you deviate from this then you will sure to receive heavy penalties.
Generally, most websites have to compete just to have high rankings or ratings in search engine results. As a result, some companies have tried to manipulate the linking and some SEO tactics just for them to be on top of their rivals and competitors. But with the new Penguin algorithm, this can minimize the manipulative issues and spam problems. The top roles of the new Penguin algorithm is to prevent or stop bad SEO practices that can cause spamming issues that can manipulate page rankings on the engine results pages, to promote or reward webmasters that have relevant information or to scrutinize their content originality, to boost the page rankings with great user experience, to know or decide if the web pages are currently incorporating excessive industry jargon and to simple increase the web rankings of sites that have adopted crawl ability.
With the new Google Penguin update, back linking practices and tactics in sites that have no relevant information and content will no longer affect or influence search engine ranking mechanisms. Google is currently frustrating the web rankings of those who practice bad SEO tactics and have only provided high quality and relevant content to those who have not. SEO consultants an webmasters are making sure that their picture and text contents are helpful and relevant to web users as opposed to accepting measures to appease the search engine spiders. The reason for this is that the page contents and information that are useful to the web users are somewhat getting rewarded by the new Penguin algorithm.
Cited reference: useful source