Need someone to build your business website? If this is your first time, but you’ve done some prior research, you’ve likely encountered the three different labels used for people who create websites – web designer, web developer and web implementer. Which of them is right for you?
First off, a web designer is a professional or team that designs the look and feel of your website. They will work with you on things like the layout, colors to be used, you brand or logo design, and so on. Contrary to what many people think, web design is beyond aesthetics. A designer must have good knowledge of marketing concepts, such as content organization and call to action, as a way to attain your goals for the site.
On the other hand, a web developer is someone who refers to a designer’s mockups (pictures of what the website is supposed to look like) to build a working website. If the plan is to use WordPress, the developer may create a custom theme based on the mockups, or customize an existing theme or template based on the same. As well, developers may add functionality or features to an existing website, or help with other technical tasks, like troubleshooting.
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An implementer is someone who falls somewhere in between a designer and a developer. However, remember that there are some things an implementer will be unable to provide.
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Say you want to open a hair spa. These are what you need your website to do:
> Introduce your services to the public
> Let clients book appointments
> Get people to leave their email address so you can forward information (new services, special deals, etc.)
> Provide your contact information so people can reach you when they have questions
That list of needs is pretty average so you can probably just hire a design/development team or an implementer. There are plenty of WordPress plugins that you can use for the aforementioned tasks, so you have no need for a full custom website.
Here’s another example: you have your hair spa and you want to start selling hair products and taking registration for hairstyling seminars. Hence, you will need the following additions:
> Ecommerce features, SSL and a payment gateway
> Inventory management syncing your online and brick-and-mortar shops
> More advanced scheduling for hair spa treatments and hairstyling seminars with a limited number of slots
> Different levels of access for workers or team members
There may be existing tools that you can use to meet these requirements, but you may also need something specifically created for your site. If that is the case, a developer is what you need.
Now that you know the similarities and differences among web designers, developers and implementers, choosing the right professional to create your website will come much easier.